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Pemberton is a suburb of South Western, Western Australia and is about 277 kms south of WA's capital city of Perth. In the 2011 Australian census the population of Pemberton was 1,013 when there were 484 Females and 529 Males living there. During the 1980s, Pemberton began to grow as a tourist town and tourism, particularly domestic, continues to play a key role. Log sawmilling was still the most active industry in 2005, occupying 12.8% of the workforce, despite the state government drastically reducing old growth logging in 2003. Rather than shut down, the mill switched to plantation Tasmanian blue gum and pine in addition to karri. Viticulture is now widely established with many investment schemes buying up large areas of pastureland and converting to vineyards.